Rice - Sculptor of Asian Culture

Over the centuries, rice has influenced and shaped the culture of Asia. Wherever the crop has been planted, people celebrate its importance in festivals, traditions, rituals and languages. Even those for whom rice is an everyday sight, something magical and spiritual emanates from the depths of the green fields.

While rice is available in different grain sizes and shapes, the queen of all rice, of course, is the Indian Basmati. This type of rice has been grown in the foothills of the Himalayas for thousands of years. Basmati, a long-grained rice with a fine texture and natural fragrance and aroma, is the costliest rice in the world and has been favoured by emperors and praised by poets for hundreds of years.

JFK's product range includes Basmati, Jasmine, Sharbati and other long grain rice.